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Privacy & Consent Strategies for a Changing Landscape
Join us October 4th from 12:00 noon – 2:00 pm ET as Accenture Song’s expert team members bring their privacy & consent expertise to bear on contemporary marketing issues. The sessions will help frame privacy challenges businesses face, reveal key opportunities in the context of regulatory and customer trends, provide information to understand strategy and solution options, and show you how you can plan and implement privacy & consent roadmaps. Accenture Song’s highly experienced subject matter experts will cover the themes, topics, platforms and tools most relevant to today’s marketers facing a rapidly changing privacy & consent landscape. Each session will include a live Q & A session to further the discussion.

Host: Susan Raab, Editor of Privacy to Market and Managing Partner, CDP Institute

Agenda:

Leveraging a scorecard approach for privacy & consent strategy
Speakers: Susan LaDoux, Trinity Levenson

CDPs for privacy & consent benefits in marketing ecosystems
Speakers: Rebecca Gentry, Fred Maurer

Consent & preference management platforms
Speakers: TK Kristiansen, Joseph Leone

Using data and AI to create better data-driven experiences across the user journey
Speaker: Danny Abraha

Oct 4, 2022 12:00 PM in Eastern Time (US and Canada)

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Speakers

Susan LaDoux
Data Architecture Manager @Accenture Song
Susan LaDoux has always been passionate about the personalized customer experience. Starting out in CRM strategy, her expertise has grown as the tools available for digital marketing have matured. Her experience of 20 years includes brands like Starbucks, L’Oreal, Microsoft, Whirlpool, and Kaiser Permanente - driving customer data strategy, optimizing marketing technology and implementing customer data platforms. Based out of Seattle, she delights in connecting marketing strategy with the right technology to enable the 1:1 customer experience and safeguard consumer privacy rights.
Trinity Levenson
Marketing Technology Manager and Adobe Master Marketo Engage Architect @Accenture Song
Trinity Levenson has over 10 years of B2B/B2C marketing technology experience that enables world class marketing operations for large enterprise firms across multiple industries including Google, CME Group, GE and large Healthcare clients. Her deep MarTech and campaign project delivery experience includes privacy and consent enablement to deliver a customer centric experience that respects the consumer's rights while delivering strong business outcomes. Trinity is based out of Chicago, IL, is part of Song's build capability group and has teamed up with Customer Data Platform leaders to deliver Accenture's Experience of Consent and Privacy for the customer.
Rebecca Gentry
Customer Data Orchestration Capability Lead – South @Accenture Song
Rebecca Gentry is a Customer Data Technology leader—intersecting marketing, data and strategy; She has built out successful solutions for global marketing operations and analytics teams that solved complexities from multi-brands and multi-regions across EMEA and APAC with touchy governance and compliance requirements. Rebecca has worked with Accenture’s top clients and the top privacy and compliance vendor solutions to better connect with customers and build brand trust—shifting teams to new audience and activation capabilities built on a solid foundation of well-structured data with the right governance and protections in place.
Fred Maurer
Principal Director @Accenture Song
Fred Maurer is a customer data platform (CDP), enterprise marketing technology and data strategy leader with over 20 years of experience across leading brands such as McDonald’s, JLL, Cisco, and Wells Fargo. His privacy & consent experience is built on extensive hands-on solution strategy through deployment spanning first- and third-party audience management, omnichannel marketing, best-of-breed martech ecosystems and marketing clouds.
TK Kristiansen
Intelligence Associate Director @Accenture Song
TK Kristiansen is focused on customer data enablement to power measurement, reporting and actionability, with 20 years in the martech space across strategy, architecture design and development. With the onset of increased privacy legislation he has leaned into the Consent Management Platform space, where he’s helped clients with developing requirements, vendor section through to design, implementation and op model run state enablement.
Joseph Leone
Data Science Analytics Consultant @Accenture Song
Joseph Leone specializes in marketing analytics, data strategy, and consent management platforms (CMP). His privacy and consent experience stems from hands-on CMP solutioning, most recently at a Fortune 50 company. Additionally, he is certified across relevant platforms in the consent and data space.
Danny Abraha
Customer Data Platform Consulting Manager @Accenture Song
Danny Abraha has a strong data and digital activation background, bringing CDP and privacy expertise from consultancies such as Cognizant, Epsilon and now Accenture. He partners with enterprise level clients to solve business problems and produce outcomes using data, strategy and design with privacy and user consent at the forefront of brand communication with customers.