You might have heard you “should” be testing “everything”? But you’re not sure how to start and what to test – or why.
You’ve been asking for this session – so here it is.
Strategy Director Caoileann Appleby and Account Director Emma Doran will take you through:
• Why you should test – and when you shouldn’t
• How to set up a robust, insightful testing plan
• Real examples of tests we’ve conducted; successes and ‘failures’
You’ll end the session feeling confident about the principles of testing, and with plenty of ideas to try in your own organisation (just in time for end-of year planning!)