A well-conceived, detailed SOW is critical to creating incremental sales opportunities. Without it, scope-creep and over-service are practically guaranteed. Join J. Mark Riggs, CEO and Founder of Pemberton, the premier resource for firms seeking to discover and reveal pathways to organic growth, to learn the common mistakes to avoid and ways to overcome client objections so they see the detailed SOW for the win-win that it is.
During this session, teams will learn to slow down and review a list of considerations in crafting SOWs for both new and existing clients. The session will also include helpful pointers on using SOW discussions to build a better relationship.