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SUCCEED AT CONTEXTUAL MEDIA BUYING
The rapid growth of digital outdoor advertising and digital media in general means the Holy Grail of advertising - reaching the right audience, at the right time, via the right medium - is now within the grasp of most brands that advertise.  The secret of grasping the Grail is contextual targeting. Join Rupert Bean, Media Director, as he sets out the most significant changes in contextual media buying and how brands can succeed in this vitally important area.

00:38:00

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Rupert Bean
Media Director @Kallaway
Rupert Bean has 26 years of experience on developing and delivering highly effective media campaigns for some of the UK’s best-known entertainment brands, cultural venues and institutions, live performance, and corporate clients. He is adept of helping national and regionally based clients deliver measurable integrated campaigns across all platforms and channels relevant to their audiences and how media can support the client’s wider marketing or communication goals for brand and commercial success. Client experience includes The Design Museum, Dreamland, Bristol Zoo, Wellcome Collection, The London Original Print Fair, The Royal Philharmonic, The RSC, Billy Elliot the Musical and Jersey Boys - to name a few.