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Getting Social: How to Grow Your Brand’s Presence on Today’s Digital Marketplace
More and more, social media is the point of greatest influence for today’s audiences yet, at the same time, the digital landscape is growing more complex. In this session business owners will learn the basic principles of growing and maintaining their brand’s identity in social media. Learn how to navigate the many available platforms and formats in order to target the right audience and turn your social media presence into more effective business outcomes.

Jun 16, 2021 01:00 PM in Eastern Time (US and Canada)

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Speakers

Ijeoma Eze
Senior Omnichannel Planner/Buyer @Marketsmith, Inc
Ijeoma is an omnichannel media planner and buyer for Marketsmith, Inc with expertise in the social/digital space. Ijeoma has additional experience in out-of-home and radio planning and buying, bringing to her clients a well-rounded perspective on how the many facets of a media mix work together to enhance overall audience experience and outcomes. Ijeoma’s knowledge and practice bridges the planning and buying sides of media, from researching the appropriate media channels for each client’s product/service, to negotiating, purchasing, and managing each media channel once the plan has been approved. Ijeoma maintains a sharp eye on each plan’s goals with a goal of ensuring that each client’s objectives and KPIs are met through proper campaign management and optimizations of all media channels throughout the entire flight of each placement. Ijeoma holds a PhD in Communications and Advertising, adding a deep academic understanding of media and technology.
Samantha Foy
VP Media @Marketsmith, Inc
Samantha is a digital media expert with 10 years’ experience in planning and executing digital campaigns for clients within all verticals. She has multichannel knowledge, including programmatic, search, and social, as well as media operations, with a keen understanding of how to adjust digital strategy to meet client goals. Sam is agile in her ability to adapt to the ever-changing digital marketplace, applying new technology and learnings to constantly improve both media performance and internal operations. True performance-based media strategy and optimization is Sam's specialty. With a focus on driving efficiency at scale for countless clients within CPG, retail and B2B, she has proven success with exceeding cost and media return goals.