An Inside Look at Hispanic & Black Consumers in the Digital Space.
The key to great marketing is understanding your data and audience. Today, the U.S. Hispanic GDP is growing 72% faster than the nation’s economy overall and in 2019 alone Black buying power was $1.4T according to the Selig Center for Economic Growth. It is clear that engaging with Hispanic and Black consumers represents a significant revenue growth opportunity, and brands need to pay attention to the shifting expectations and purchase intentions within these audiences.
There is an overwhelming opportunity for the marketing and advertising industry to truly examine, invest, and engage with the Hispanic and Black audience in authentic ways through the digital channels they love.
Speakers will share insights from the 3rd annual Hispanic Digital Fact Pack & B Code’s first Black Digital Fact Pack. Each provides a baseline for the behavior and attitudes of the Black or Hispanic audiences online and is designed to guide brands and agencies strategically.