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Using digital to overcome Covid-19 challenges
Adapting your business to an online audience has been crucial for the survival of countless businesses that have been forced to close during England’s second lockdown.

Dr Dimitra Skoumpopoulou from Northumbria University and Caroline Hagan from web design and development company Blueocto will discuss how small businesses have successfully adapted to the digitally focused world the pandemic has plunged us into. Along with tips on how you can diversify your offerings, you’ll receive guidance from experts on how to improve your digital presence on a budget.

This will be followed by a panel discussion with local SME’s that have successfully adapted, using digital, during coronavirus. Our panelists include: representatives from Blackfriars, Tyne and Wear Archives and Museums and Iles Tours, as well as the creator of Book Slots App.

What you can expect:

• Preliminary study findings about how businesses in the North East were impacted by the pandemic.
• Examples of innovative businesses that have successfully adapted to the digital.
• Q&A session and panel discussion with experts and local SMEs.

We’re encouraging people to send questions and thoughts in advance to shape the panel discussion but there will be an opportunity to ask questions throughout the session.

Nov 25, 2020 10:00 AM in London

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