Tech partner programs can be challenging to execute well as they require cross-functional alignment and the tracking of partner influence on deals and retention.
Join Kelly Sarabyn, Director of Marketing, Pandium as she interviews Pandium CEO Cristina Flaschen. Cristina has worked with hundreds of B2B SaaS companies tech partner programs, and she is sharing the components that enable a tech partner program to successfully drive growth for an organization at any scale.
They will discuss issues like:
- Why you need cross-functional alignment and how to achieve it
- Different strategic goals and how they enable prioritization of your tech partners
- Designing a winning tech partner UX