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Measurement Matters for Comms Pros: What You Should Know
APACD Singapore's Take on Tomorrow series continues. Find out how the AMEC Integrated Evaluation Framework (IEF) can help you to plan your campaigns, plans and programmes. IEF is a free tool available to all - AMEC members as well as others. It provides a consistent and credible approach that works for organisations of all sizes, any desired objective, and with any size of budget. Deb and Aseem are a part of the core team that launched the latest updated IEF, earlier this year.

Nov 26, 2021 11:30 AM in Singapore

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