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Welcoming New & Diverse Participants to the Winter Community
COVID-19 has energized people to get outside in unprecedented numbers. How can the winter community be more welcoming and inclusive in effort to expand winter sports participation among new, casual and diverse participants.

As a non-core participant, it can be difficult to navigate the ins and outs of choosing gear and getting on the mountain. We are already starting to hear of increased gear sales, especially in the novice category. Given we are looking at unique set of operating protocols this season NO MATTER WHAT YOUR LEVEL OF PARTICIPATION OR WHAT SPORT it will be more confusing than ever for this group. Hear from our experts on what they are doing to help and attract the novice, weekend warriors and non-traditional participants TO GET OUT INTO WINTER IN OUR MOUNTAIN COMMUNITIES AND IN URBAN AREAS.

Moderator: Constance Beverley, CEO, Share Winter Foundation

Kristen Busch, Human Resources Director, Christy Sports
Phoebe Mills, Director of Programming, Woodward
Alex Moser, Director of Marketing & Communications, Seven Springs Mountain Resort
Nicole Sumner, Sr. Manager of Integrated Marketing, Backcountry
Leo Tsuo, Owner, Weston Backcountry

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