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WIPA Seattle - Building Value: How to Optimize your Website’s 'About’ Page
Tired of people telling you you’re too expensive? It’s because you haven’t built enough value for them to feel good paying more. While COVID-19 stalls inquiries to your inbox couples are still looking on your website for their 2021 and (even 2022!) dates. Sam Jacobson with Ideaction Consulting shares with us:
Primary goals for each page on your website
Why your current ‘About’ page blends in with the others in your field
Key elements of a solid 'About’ page
Top ways to build value through your client process
DIY exercises to create content for your ‘About’ page
Must-dos for COVID-19 concerns

Aug 18, 2020 11:00 AM in Pacific Time (US and Canada)

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