Every successful developer startup must eventually sell to the enterprise, but managing the transition can be particularly uncomfortable for companies with a bottoms-up go-to-market strategy. In many ways the move to sell to the enterprise is a complete 180 from everything these companies have mastered so far.
In this Heavybit Speaker Series, you’ll learn how to navigate this transition from ScaleVP and the founders of Honeycomb and Radar. Our panelists will explore how to incorporate an effective enterprise sales motion alongside your existing bottoms-up flywheel, all while balancing your roadmap to serve both sides of your growing business. Some key themes we’ll cover include:
-Identifying when it’s time to get serious about enterprise sales;
-Who you need to hire in order to serve enterprise needs; and,
-How your existing organization will need to grow and evolve for this new challenge.