Legacy TV advertising is something an increasing number of charities are now considering. Whether you’re exploring this approach for the first time or your charity has run Legacy TV ads for years, getting it right can mean the difference of thousands, if not millions, of pounds. It’s no small undertaking and requires investment and senior level buy in, but done well it can be transformative.
Join our expert speakers Clare Sweeney and the team at The RSPB as they lift the lid on how to go about it, what works and some things they wished they’d known from the start!
Insights will include:
- Process, planning and timescales.
- Briefing, selecting and managing creative agency partners.
- Things to consider for supporting on/offline campaigns.
- Media planning and agency support.
- Effective measurement and KPIs.