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Webinar 5 - Learning (not) to fly - Overcoming emotional Barriers to low-carbon Travel Choices
With rapidly growing air travel demand, reducing CO2 emissions from flying has become a central focus for research and social movements. Train travel is an especially promising alternative to flying; a trip by train often reduces CO2 emissions by 80% or more compared to the same journey by plane. To realize the full potential of the current momentum of change towards low-carbon travel behavior, it is key that we understand customer preferences and how they are formed. Research reveals that travel time, price, comfort and climate change perceptions are related to travel behavior. However, little is known about the emotional aspects of travel mode decisions. Are people simply excited about flying? If so, what are ways to overcome these emotional barriers to cleaner travel mode choices? In this webinar, participants will gain insights from mobility experts, who are at the forefront of reshaping travel to lower its carbon intensity. We will discuss recent low-carbon travel trends and strategies aimed at behavior change that lasts beyond the COVID-19 pandemic.

Oct 23, 2020 11:00 AM in Zurich

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