How do fraud criminals work their crimes? While victims of fraud crimes come in all shapes and sizes, we all share one thing in common – the ability to be persuaded by appeals to our human nature. Research consistently shows that anyone can be the victim of a fraud crime.
This presentation will dissect how fraud criminals use social influence as the weapon in their crime by describing common influence tactics used in a variety of frauds and how pitches are tailored to maximize impact. Most importantly, we will use this analysis to identify intervention points for fraud prevention.
Presenter: Anthony R. Pratkanis
ANTHONY R. PRATKANIS, now an Emeritus Professor of Psychology, has spent his career investigating social influence and persuasion including their use in fraud and propaganda. He is the co-author (with Elliot Aronson) of Age of Propaganda: The Everyday Use and Abuse of Persuasion and (with Doug Shadel) of Weapons of Fraud: A Source Book for Fraud Fighters. His research on fraud has included multiple surveys of victims, analysis of undercover fraud tapes, historical case studies of fraud, Call Center experiments testing prevention messages, and the development and testing of fraud prevention seminars and influence campaigns. He has served as an expert witness in numerous consumer protection litigations including cases against Publishers Clearing House, government impostor and precious metals schemes, Larry Lytle and the Q-Laser, Johnson & Johnson and their mesh products, and, most recently, JUUL Labs. Anthony Pratkanis is proud to be an Inner Circle Magic Garage Magician and a Magician Extraordinaire of Ring 216.