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Monetising on-demand content


Feb 18, 2021 01:46 PM

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Sue Wilkie
Head of Instructor Development @EMD UK
Sue has over 30 years’ experience in the fitness industry as a group ex Instructor, PT and International Fitness presenter, developing programming and education in the UK and for American brands including TRX, TriggerPoint, BOSU, Stroop’s and Total Gym. She worked for Physical Company as Education Co-ordinator which led to her working on her own consultancy business developing programming for LA Fitness, with their launch of LA Primal Nationwide and latterly with Everyone Actives EA Series. Sue is a triathlete and runner spurred on by raising funds for Alzheimer and Dementia Research.
Richard Playfair
Director @Sweatlife Films
Richard helps fitness professionals create, film and sell on-demand workouts so they can increase profits with less work. When lockdown forced fitness professionals to take their businesses online in 2020, Richard set up a Facebook Group to help them get to grips with video fast, so they could launch virtual solutions; keep their businesses alive and become more profitable. After hours of free training and podcast appearances and dozens of consultations, Richard has become the go-to consultant for fitness professionals worldwide, who realize that video is vital to both the short and long-term survival of their business. With a career background in personal training, group exercise and fitness video production, Richard knows how you can use video to your advantage and overcome the challenges you face taking your business online.