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The Rise of TikTok: How Student Housing Operators Can Generate Leases with TikTok
Once known for its dance videos and trendy challenges, TikTok has transcended its early beginnings to become a social media juggernaut. And there is an enormous opportunity in student housing to leverage TikTok’s ad platform to extend reach and increase brand awareness for communities. Especially since just under half of the TikTok audience is in the 18-24 age bracket.

TikTok’s immersive ads captivate prospects with full-screen sound-on video experiences which are ideal for connecting student housing communities with their hyper-visual target audience. This ad format combined with unique ad targeting options available only on TikTok makes this an incredible channel to invest your marketing budget.

Student Housing Business will host a webinar, “The Rise of TikTok: How Student Housing Operators Can Generate Leases with TikTok,” to share how operators can best use the platform to connect with prospective residents.

Join us on July 20th at 2:00 p.m. Eastern; the webinar is complimentary, thanks to sponsor Conversion Logix.

Webinar panelists will discuss:

• Why: TikTok is a powerful emerging ad platform for student housing.
• What: Benefits and differences between organic and sponsored posts.
• How: TikTok’s ad targeting options leverage social media behavior compliant with Fair Housing.
• How: TikTok ads positively affect all marketing campaigns with low barriers to entry.
• Why: We’re excited about the future of TikTok’s ad platform.

Speakers include Andrew Cederlind, President and COO, Conversion Logix; Crystal Banegas, Sales Account Manager, Conversion Logix; and Jake Jarman, President, Redstone Residential, Inc.

Find out how TikTok can help owners and operators generate leases and get heads in beds in this complimentary webinar!

Webinar sponsor Conversion Logix is a marketing and technology company dedicated to generating leads, appointments, and sales for multifamily housing operators. For more information, visit conversionlogix.com.


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