Overnight, the language for every Pastor and Church leader has changed. It's not English, Spanish or French. It's the language of Digital/Online/Social Media communications.
Understanding the terms, the metrics, the analytics, the audience, the platforms, etc. is absolutely critical to your leadership and organization!
Topics will include:
1. ABCs - The Alphabets of digital communication
2. What platforms make sense for your Church/Business?
3. Reading the scoreboard - Understanding if you're digital strategy is winning or losing
4. Evergreen content - How to repurpose your offline content for digital engagement
5. Don't be a copycat - Identifying your audience and finding your unique voice
6. Social Media Marketing - Dollars and Sense
7. Beyond the lends - Producing authentic, impactful video content
8. Analytics 101 - Don't fly blind!
9. Digital Funnel - A multi-step approach to disciple-making
10. Professional grade - Resources and tools that are best-in-class
- Matt Brown, Founder of Thinke Eternity
- Jon Groves, Digital Missions
- Malachi OBrien, Doctor of Digital Ministry
- Grayson Bearden, Pastor, Digital Church (2 Million digital followers)