Relative Insight's Spotlight Series: Are you passing the vibe check?

The post-millennial generation are ferocious and passionate – they care deeply about social responsibility and sustainability, and they pay less and less attention to TV, print media or the radio.

So in order to stay relevant, and pass the vibe check, brands have to actively decide to keep up. Not only must they understand how Gen Z talk, but where they talk, and decide how they can authentically add something to this conversation.

Hosted by Relative Insight's Liv Metcalf, this webinar features guests from both the brand and agency world who will showcase examples of some of the challenges they’ve faced, and some of the techniques they’ve employed to capture the imagination of this new generation of consumers.

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