Going multiplatform: Revisiting two digital news site acquisitions, three years later

In March 2019, Colorado Public Radio announced it was acquiring the start-up city guide Denverite.com and WNET/NJ PBS announced it was acquiring NJ Spotlight.com as part of an expansion of statewide coverage in New Jersey. In an instant, these "traditional" public media radio and television stations became multiplatform news providers juggling brands, audiences and content priorities.

Join Colorado Public Radio COO Jenny Gentry and Executive Editor Kevin Dale, along with NJ PBS General Manager Joe Lee and NJ Spotlight Founder and Executive Director John Mooney as they recap the decisions made to acquire these news sites and discuss how it’s going three years later. Hosted by Public Media Company Managing Director Alison Scholly, this webinar will help attendees understand how they might evaluate a potential digital news site opportunity in their community and what the future may hold for multiplatform news organizations over the long term.

01:15:00