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The OK Boomer meme points to how young people are disregarding their older peers, branding them as out-of-touch and yesterday’s news. Unfortunately, adland has been doing the same. Years of misunderstanding and misrepresentation have led to 79% of over-50s feeling they are not accurately portrayed in advertising. Providing a refreshing dose of reality and reason, this session combats some of the stereotypes over-50s face and showcases the brands and campaigns that truly understand them.