How to Conduct Market Research in a Downturn

As we head further into an economic downturn, it’s more important than ever to set goals with a clear strategy in mind, and take into account what your customers want most. Learn about business leaders’ priorities during these times of crisis and the insights they’re getting to ensure that their companies come out on top. And, tune into how consumers are shifting their spending so that you can align your strategy to their preferences. We’ll show you how to create a continuous market research program to get a 360* view of your businesses needs and help you weather any downturn.

Learn about:
• Business leaders’ actions in the downturn— strategic decisions and investments in market insights and brand awareness
• Consumers’ preferences and new spending habits— what expenses they’re cutting and what purchases they’re keeping
• The role that insights play in driving business outcomes
• How to integrate market research to get a surround sound system of actionable insights

Speakers:
Sam Gutierrez, Research Scientist, Momentive
Sam is an experienced market researcher, with a focus on customer satisfaction and brand tracking. He has previously worked for J.D. Power and Ipsos.

Liwen Xu, Product Marketing Manager, Momentive
Liwen is a product marketing manager at Momentive (maker of SurveyMonkey), with a focus on Market Research and Insights Solutions. She has worked across various growth and marketing roles where she has conducted customer and market research, and has previously worked at Mailchimp.

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