Tapping Into a Destination’s Intellectual Capital

When evaluating a destination for meetings and events, planners often overlook a key resource: local universities and businesses. Thought leaders from these entities can be tapped to enrich an event’s education sessions and overall agenda, elevating the program to a higher level.

This session will address:
• How CVBs can be a resource for connecting groups with local thought leaders
• Examples of events that featured experts from universities and businesses
• Why local expertise should be considered in the selection process

01:00:00