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Consumer Data Privacy: Matching Business Needs with Society's Expectations
The explosion of consumer data has led to significant personal data regulation in Europe and in a growing number of U.S. states such as California, Colorado and Virginia.

As the U.S. Congress reflects on federal-level data privacy regulation, what priorities should they consider? What level of consumer appetite exists for regulatory oversight?
What do consumers expect from brands and regulators, in the handling of personal data? Will voters from both parties support regulation – and why or why not?

In 2021, The Insights Association and Privacy for America – in collaboration with IA members Research Narrative and InnovateMR – conducted a comprehensive study on American voters’ expectations of data privacy and their touchpoints for regulation. Join us to hear and discuss the results of our research and learn what we’re doing with Privacy for America to ensure responsible protection of data privacy in America.


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