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Past, Present, and Future of VR/AR


Sep 15, 2020 10:30 AM

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David Polinchock
Co-founder and President for the Unified Brand Experience Lab
David is the Co-founder and President for the Unified Brand Experience Lab, with a long history of introducing retailers, brands and agencies to emerging technologies. He was an early pioneer in the use of virtual reality for advertising and marketing, having started experiential advertising using VR in 1991. He was the Director of the 1st AT&T AdWorks Lab; worked at the PwC Experience Center and worked on a variety of emerging technology launches. His work on the AudienceGames cinema AR program won several major awards, including a Bronze Lion and 2 gold Pencils. He has also directed several TechX programs at Advertising Week, in both New York & London. Over the years, David has covered a lot of ground, but one thing has remained consistent: He’s looked for innovative ways to create compelling, authentic and relevant brand experiences. He’s been very fortunate to have traveled with his daughter Sydney, who helps him remember that the most important experiences are the ones you share