As data leaders, we're always looking for ways to improve the quality of our insights, whether it's through minimizing bias or increasing the depth of our research. But more often than not, any incremental improvements in our processes are inhibited by time and resources, which makes process optimization an ever-present challenge.
Join us in this webinar to see how you can use complementary market and consumer data to enhance the quality of your primary and secondary research in real-time, and speed up your time to insights. See examples featuring brands like Ford, Chanel and Nike and learn about how to:
• Identify key audience attributes for successful product and campaign launches
• Enhance your research and reduce the impact of bias with unsolicited feedback
• Leverage emerging social media content types from TikTok posts to Instagram Reels
Harvey Ranola, Global Head of Media Intelligence