Learn how Igloo evolves from the cooler you grew up with to a household staple in a growingly competitive market.
Join Patricia Salamone, Account Strategist and Greg Heist, Chief Innovation Officer from Gongos—part of InSites Consulting, for a Q&A style webinar as we dive into Igloo’s evolution from their namesake 6-pack playmate cooler to the wider product line we now know from Igloo. We will focus on the exploratory work conducted with consumers and how this played a role in innovation and in-store experiences. Learn how human-centered design helped Igloo stretch their brand to be more than a nostalgic memory—and how those principles can be achieved at your organization.
In this webinar, you will learn how:
• Igloo’s leaning into post-covid lifestyles and tagging along with consumers
• Evolved consumer experiences are impacting brands today
• Nostalgic brands can stand out in a competitive market