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Beyond the Honor System: Why Third-Party Validation Matters For Insights Data Quality
ISO 20252 is the market research and insights standard for best practices. How does it differ from the codes of conduct required by Insights Association, ESOMAR, and other organizations? And can this distinction really help us increase data quality across the project lifecycle for our entire industry? (Spoiler Alert: Yes, it can!) Don’t miss this intimate Q&A session that will illuminate how certification to ISO can help you achieve significant ROI for your own company and our community at large.

00:51:00

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