Asking Demographic Questions on Race and Ethnicity

Definitive, data-backed guidance on the most accepted, inclusive, and appreciated ways to ask demographic questions on race and ethnicity is the much-awaited takeaway from this groundbreaking research from the Insights Association IDEA Council.

The researchers who conducted this study will review its key findings and share top tips for survey designers. Then we’ll hear how brand-side researchers are activating these best practices.

Join the discussion! We welcome your questions!

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