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Marketplace Alienation: Avoiding Consumer Discontent As We Enter The New Normal


May 8, 2020 11:48 AM

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Michelle Niedziela, PhD
VP of Research & Innovation @HCD Research
Michelle Murphy Niedziela (PhD) is a behavioral neuroscience expert in neuropsychology, psychology, and consumer science. As VP of Research & Innovation at HCD Research, Michelle focuses on integrating applied consumer neuroscience tools with traditional methods used to measure consumer response.
Allison Gutkowski
Director of Global Research @HCD Research
As Director of Global Research for HCD Research, Allison specializes in all things client related, including educational sessions on Neuro 101 and applications, building relationships and developing proposals and research programs. She is responsible for new business development as well as account and project management. Ms. Gutkowski is a principal presenter of Applied Consumer Neuroscience for HCD Research and travels the country giving educational discussions. Allison has been a guest lecturer at Wharton School of the University of Pennsylvania, The College of New Jersey and Rutgers University.