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A Marketer, an Operator, and a Senior Walk into a Webinar: Digital Marketing Strategies to Attract Seniors Housing Residents
You’ve heard this before: “I’m not old enough to go into senior living.” Or, “I’ll go into senior living when I can’t....” Operators and marketers face a unique challenge of convincing seniors they don’t have to give up their quality of life to live in a seniors community.

At 2:00 pm Eastern on August 24, Seniors Housing Business will host a webinar featuring a panel of sales and marketing experts sharing strategies that engage and motivate reluctant seniors.

What you’ll learn:

• How seniors view the move to senior living and why they put it off.
• Digital marketing strategies that promote community living as a positive solution.
• Where to invest your marketing budget for different types of buyers through the purchase journey.
• How operators can leverage attribution and insights to make smarter marketing decisions.

Speakers include Jeff Gronemeyer, VP, New Business Development, Conversion Logix; Christy Van Der Westhuizen, VP of Sales & Marketing, MBK Senior Living; and Julie Podewitz, Founder & CEO, Grow Your Occupancy.

The webinar is complimentary thanks to sponsor Conversion Logix, a marketing and technology company dedicated to generating leads, appointments, and sales for senior living and multifamily housing operators. For more information about the company, visit conversionlogix.com.


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