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Swiping Right: Living in the Tinder Sampling Ecosystem
With more options available at the swipe of a fingertip, there is increased competition for the attention of every survey participant. While a desktop-only date may have worked in years past, respondents today are looking for flexible relationships that best serve their time and interests. Participants aren’t looking for dead-end relationships with long LOIs, low incentives, and low conversion rates; they are looking for fun, trust, and valuable partnerships. With other challenges like cheating and deception on the rise, how do you get to the altar with your target audience and build a do-it-together partnership? Real panelists will share their survey (and Tinder) horror stories with InnovateMR sampling expert, Sandy Casey.

00:43:00

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